BLACK FRI-YAY

I’m hitting back at all the moaning and groaning and people direct messaging me about how I should not be offering Black Friday discounts as a small business. Apparently, there’s HUGE pressure from these big multi nationals for small businesses to all offer deep cut promotions, cut margin and follow suit....and apparently we shouldn't!

Well, my answer is “You do you”

In my humble opinion from someone who spent 15 years in corporate sales and marketing Black Friday gets a bad rap — it's often seen as the frenzied shopping day that sends people scrambling, elbowing their way through crowds to get the cut price TV.

But for a small businesses like U Create Art, Black Friday can be an exciting opportunity to thank YOU MY customers, to show YOU my appreciation for YOUR business, and build deeper relationships with my community.

"So basically I think Black Friday is – BLACK FRI-YAY".

Once a year, a wonderful opportunity to give back to YOU my loyal customers after all I’ve built my business with YOUR support, and this is my chance to say "Thank you!" in a meaningful way.

The U Create Black Fri-YAY discounts are a gesture of appreciation for YOUR continued patronage and a welcome gift if you are new. It's not just about the sale—it’s about acknowledging that YOU my customers are the heartbeat of my business.

As a creative, a marketing manager and someone that personally loves a bargain, Black Fri-YAY gives me the chance to offer something exclusive, exciting and a little bit SPECIAL!!

But YOU aren’t stupid, and neither am I. Black Friday isn’t just about discounts, it’s about generating buzz, hype, noise which I am doing with my controversial BLOG POST. It’s one of the most talked-about shopping days of the year, and when you align your small business with this big day, you’re positioning yourself to be part of the conversation.

Yes U Create can never compete with the big-box retailers and online giants like Amazon that will always dominate the Black Friday conversation, BUT I can be part of the fun, I have the unique opportunity to stand out from other small business by offering something different, something personal and create that intimate connection.

The U Create Black Fri-YAY deals include – Valid until 29th November.

• ·Discount off the NEW 2025 Art & Wellness Retreat

• FREE Gift wrapping and personalised gift card for any ART class voucher purchased for Christmas presents

• Donation of all proceeds from my paintings at the Ruby Red Gallery Exhibition on Nov 7th to Team Hot Flash who are raising money for The Australian Cancer Council

• Price FREEZE on 2024 prices for rebooking by Nov 29th

• Xmas Market - 20% discount to all U Create students on paintings

So wrapping this up, while Black Friday may be the main event globally the spin off promotions include “Small Business Saturday” and “Cyber Monday”, so stay tuned because I am planning 2 fabbo offers that will be 24 hour ONLY…..

The bottom line is Black Friday can be a WIN WIN and while it might seem like it's all about cutting prices and competing with massive retailers, it doesn't have to be a race to the bottom. For U Create Art it's an opportunity to say "thank you," build relationships, drive traffic, and create memorable experiences for customers. So if you are still reading this then YAY you are in for a treat…..discounts, thank you and crazy offers are coming people….and from me you would expect nothing less!!

Love Bess x

(Acknowledge & thanks to Colin Bushell Photograpy for capturing the PERFECT Black Friday image)